According to a recent study, Philippe Coutinho has the potential to be one of the Premier League’s top earners on the social media site Instagram.
Following the completion of his impressive loan term, the Brazilian secured a permanent transfer to Aston Villa in May. Coutinho was signed for £17 million by Villa, and the 29-year-old agreed to take a considerable pay cut from his massive Barcelona wage.
Villa has not only signed a potentially world-class player, but also one of the world’s most popular players on Instagram. Only Cristiano Ronaldo (452 million), Paul Pogba (54 million), and Mohamed Salah (51 million) have more Instagram followers than Coutinho.
Coutinho’s following count, along with his 1.59 percent engagement rate, implies he could make nearly £52,000 every sponsored Instagram post, according to an analysis by Odds Scanner. Coutinho is the highest-ranking Brazilian on the list, with Thiago Silva and Gabriel Jesus also appearing in the top ten.
Coutinho’s wages pale in contrast to Ronaldo, who earns a staggering £754,000 per sponsored position. Manchester United’s five-time Ballon d’Or winner averages almost eight million likes for each Instagram post.
“While some of the Premier League’s top players are already on million-pound salaries, this list highlights how powerful social media can be as a side gig, with companies potentially willing to pay big money to have their products advertised by some of the world’s best football players,” an Odds Scanner spokesperson said.